HOS @ LONDON FASHION WEEK 2012

HOUSE OF SILK WILL BE SHOWING @ The Official London Fashion Week Off Schedule Show 
18 - 19 February 2012

Fashions Finest the most ‘sought after and popular show’  during London Fashion Week will be back again for season 3 on 18 & 19 February 2012, following on from a fabulous Season 2 at the Westbury Hotel, Mayfair London This year  HOUSE OF SILK and18 extraordinary designers from all around the world will showvase in a night of fashion, fun & lifestyle.
Tthe Fashions Finest shows are renowned for discovering new talent and giving opportunities to those that would not normally be able to afford to participate at London Fashion Week but it attracts press, buyers and fashionistahs from around the world who want to see the new trends that are being developed by the designers that Fashions Finest feature.

HOUSE OF SILK is working with Blow PR london to feature in the following publications...

BBC

The Observer

Sir Richard Branson’s Centre of Entrepreneurship

The Metro

The Voice Newspaper

New African Woman Magazine(next edition) and many more

''It is indeed a whole lot of work preparing for a bombshell collection that would leave the public yearning for more BOTTOM LINE IS THAT IM EXCITED''.

For more info please visit: 

http://www.fashionsfinest.com/index.php?option=com_k2&view=itemlist&layout=category&task=category&id=64&Itemid=110

I have 30 special guest IVs for my buyers please email me if interested ...jenny.234@live.com

 

BIOGRAPHY - The Lady behind the brand

Fashion Designer Jennifer Adighije has become the epitome of classic fashion in Nigeria. With 2 product lines HOS - upscale luxury label and Abada couture - African prints; makes us wonder who the lady behind the label really is.

Born on April 15th, 1982, in Lagos Nigeria, coming from a long way in days of sharing a bedroom with two of her siblings and growing up in a middle-class Nigerian family, Jennifer had always been studious at school with a flare for handi-craft.      

Jennifer’s fashion sense was apparent at an early age when she would purchase expensive fabrics with her pocket money and cut out patterns for her numerous dolls.

After studying Electrical Engineering at the University of Nigeria she proceeded to study a masters degree in telecommunications at the prestigious University of London where her sojourn into the fashion business started.  She attended school lectures till 3pm and would work afterwards at a high street clothing store as a sales attendant. She then rose to become the store supervisor which ultimately led to the skills she posseses today in the fashion business.

After her masters degree Jennifer returned to Lagos in 2008 and she founded House of Silk which was initially a fabric retail company which later grew into a bespoke dress making brand. She choose the name ‘House of Silk’ because of her love for sheer flowy-breezy fabrics and the classy immaculate sense of style in flexibility when such fabrics are worn. Jennifer not only had an innovative mind, but she also knew that packaging and presentation were of utmost importance -- something she didn't need to learn while studying for her engineering degrees.


It is Jennifer's innovativeness, among many other traits of the model businesswoman that has made her the founder, designer and chairman of the multi-million naira company. She also recently launched the beauty arm of the business in a sophisticated beauty studio and Nail spa making it the one-stop destination for fashion and beauty routines all under one roof i.e. the complete makeover shop. Not only is she among the few Nigerian fashion designers to have multiple stores across the country, but she is the first to sell the whole lifestyle image that consumers flock to worldwide. Jennifer sells much more than clothes and beauty routines; she sells a lifestyle image of sophistication, class and lifestyle.

SCENE & BE SEEN - HOS Charity Sale

It was a day to remember @ Amber lounge when HOS unveiled the 2012 charity collection. The dresses were arranged on 4 racks sprawling through the brightly lit lounge in a manner capturing the fantasies of shoppers making their way though the busy Silverbird Mall.
Shoppers started walking though the open doors about 2pm and they kept coming one after the other as cloths kept flying off the racks. The climax of the day was when the Mic Goddess Tiwa Savage walked in about 7pm in company of my deraest friend Denrenle and the Tempo of the party changed drastically. She went staright to the bandstand and did several songs incl her hit singles Kelele Love, which left the entire crowd on dancing to the ground. All in all it was a Day to remember for us all and i sincerely appreciate my friends who cam efrom far and wide...I LOVE YOU LOADS..Here is to a Fabulous 2012..XOXO

Jennifer Adighije


Click the link below for more pictures

http://www.facebook.com/media/set/?set=a.2523065244437.2121407.1487547638&type=1